Wednesday, August 23, 2017
How our attention is harvested
Lengthy article/review which goes into detail regarding the neuro-livestock addicted to their iPhones, mostly through a discussion of Facebook - although Twitter is as much to blame in that users are essentially performing free labor for the benefit of the platform they use.
YouTube is just as guilty of this as well. In my research in (possibly) starting a YouTube channel I discovered that its bad news for YouTube if those who create content actually end up with a profit. Unless views directly translates to traffic to one's own business then the only money to be made is through ads, most of which pay pennies on the dollar. Full-time YouTubers barely make anything, contrary to popular belief.
What this all boils down to is an attention-economy where content-creators are the cybercattle and the platform the slaughterhouse. If one creates content they must always do so with the masses in mind, and the platforms ensure that this is the way it must be for it suits their business model, not those who create the content.
As Instagram is the new "thing," it appears that every few years the masses migrate from one platform to the next. Myspace to Facebook to Twitter to Instagram to... and so on. The whole "trending" thing and idea of mass viral influence disgusts me. I'd rather be a black sheep than some lab-rat addicted to my smartphone tapping and scrolling my life away.
Anyway, the review is quite long - but do read if you can find the time to do so.