Apropos the social media rage of today and the fact that we exist as personal "brands" and not much else.
"The pure form of servitude is to exist as an instrument, as a thing. And this mode of existence is not abrogated if the thing is animated and chooses its material and intellectual food, if it does not feel its being-a-thing, if it is a pretty, clean, mobile thing.”
- Herbert Marcuse, One Dimensional Man
"Neuro-livestock" was how it was best put, recently.